Hi, my name is Lee McRae and I am a Motion Graphic Designer. I work at Shop Direct, where I create videos for brands Very and Littlewoods. Wondar, if you’re wondering is my freelance website I set up a year or two ago. I went to the University of Sunderland where I studied Animation and Design. I was a mediocre 2:2 student and while I don’t look back at the work I did with any real pride, it doesn’t offend me. The biggest problem I have with this work is that it was all creat

Professionally, you will be judged on how you deliver projects and so it is important to make a good impression with the project owners. Answer the brief. It can be easy to get distracted with micro details, attempt to alter the brief, or poorly manage your time. Ultimately, communicating the message of the brief is the goal and so should be the priority; everything else is secondary. Creating a wonderful animation that doesn’t communicate the message would be tragic. Approac

I have experience of working in 2 industries. Online retail and the explainer video industry. In my experience, both industries value creatives very differently and as a result your prominence or, lack of a better word, importance within the different industries will likely vary. In online retail, a creative is not a commodity, by which I mean, you do not directly make the business money. As a result, it is difficult to put a monetary value on your worth. Instead your value w

When looking for your first job I would make it a priority to gain some technical knowledge in, sort after, main stream software and apply for positions that require that technical knowledge. In an ideal world, your first job will involve working with others in a similar role and you will have the opportunity to learn from those with more experience. Have a can-do attitude. Put yourself forward if an opportunity you are interested in presents itself. If you don’t, someone els

I have experience working at a ‘budget’ animation agency for over two years – I created ‘budget’ animated videos and by ‘budget’, I mean affordable for small businesses with a budget of approximately £2000. I have six years' working experience within the retail industry in an animation and design capacity; three years of which has been spent at one of the UK’s biggest online retailers. My aim in this post is to advise how I would go about getting the most ‘bang for my buck’ w