• Lee McRae

How to: Deliver creative projects

Professionally, you will be judged on how you deliver projects and so it is important to make a good impression with the project owners.

Answer the brief. It can be easy to get distracted with micro details, attempt to alter the brief, or poorly manage your time. Ultimately, communicating the message of the brief is the goal and so should be the priority; everything else is secondary. Creating a wonderful animation that doesn’t communicate the message would be tragic.

Approach all projects with the same enthusiasm. You may feel a project is beneath you, but it is unlikely the project owner agrees. Make a good impression; enthusiasm and optimism is usually well received. It will do wonders for your reputation.

Manage the project, chase feedback, offer ideas and chase colleagues if they are delaying the project. Don’t wait for deadline day armed with excuses.

Manage expectations. If the project owner isn’t familiar with the process of creating video, explain the process and what is possible. Most importantly, deliver what you say you will. If in doubt, under promise and over deliver.

**Disclaimer, the opinions in this blog are based entirely on upon my experience and are purely founded upon my own anecdotal evidence. No time has been spent on research. Take my advice at your own risk.**

'Wondar make bespoke animated explainer videos.

On brand, on budget & delivered in style.'

#careeradvice #animation #freelance #AfterEffects #agency #creativeindustry #animationadvice #leemcrae #wondar #motiongraphics

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